Build your program in 6 steps.

Pick your card type

It depends on how people buy from you:

• ✓Do they come often and spend about the same? Stamps (cafés, barbershops).
• ✓Is every purchase different? Spend-based (restaurants, retail).
• ✓Do you sell in advance? Bundle (gyms, academies).
• ✓Want to attract or win back? Coupon.
• ✓Do you handle store credit? Balance.

Choose a reward worth it

The best reward costs your business little and means a lot to your customer.

• ✓A coffee, a haircut or a dessert beats a small discount.
• ✓It should make sense in three words.

Set the pace

A regular should complete the card in one or two months: any longer and they forget.

• ✓A proven trick: gift 2 stamps on sign-up. It nearly doubles how many complete it.

Message without overdoing it

Messages bring people in, in the right dose.

• ✓Let the automatic ones do most of the work.
• ✓Campaigns: one a week at most, and always with something worth it.
• ✓Keep it short: under 80 characters reads in full on any phone.
• ✓Use their name: it feels personal.
• ✓Avoid late nights and early mornings.

⚠️Send too many and customers can mute your messages or delete the card. And there’s no going back.

Launch it in your store

The first weeks are key: the more customers have it, the more it works on its own.

• ✓Put the QR at checkout and on the tables.
• ✓Teach your team to offer it with every sale: "Want your card? It takes 10 seconds."

Measure and adjust

Your dashboard tells you what works.

• ✓People dropping off at a stamp? Lower the count or improve the reward.
• ✓Inactive customers? Send them a win-back campaign.
• ✓Which message brought the most people? Do it again.